During the ongoing AI Impact Summit in New Delhi, Kali Puri, Vice Chairperson and Executive Editor-in-Chief of the India Today Group, presented a 9-point charter focused on the fair and accountable use of artificial intelligence in journalism. The charter emphasizes the need for responsibility in media applications of AI and aims to prevent injustices in journalistic practices. The session, titled 'AI and Media: Opportunities, Responsible Pathways, and the Road Ahead,' featured heads of major media houses in attendance.

Puri articulated serious concerns regarding the unchecked reliance on AI without proper controls and regulations, warning that it could deteriorate public discourse. She highlighted that if journalism were to be merely treated as raw material for large language models without adequate safeguards, it would have detrimental effects on both democracy and society at large. Emphasizing the importance of fair value for journalistic content, she firmly stated that there should be no compromises on this issue.

The call for accountable AI practices in media is particularly critical in today's fast-evolving technological landscape. Puri's insights reflect the growing recognition among media leaders that ethical considerations must take precedence as they adopt advanced technologies. As AI continues to proliferate in newsgathering and reporting processes, establishing clear guidelines and accountability measures will be essential in preserving the integrity of journalism and maintaining public trust.