RJ Rafat Explained His Special Way of Working
RJ Rafat discussed his unique style of presenting news through infotainment at the 'Lucknow's New Voices' session of 'Sahitya Aajtak 2026'.
During the 'Lucknow's New Voices' session at 'Sahitya Aajtak 2026', RJ Rafat addressed common misconceptions about the role of radio jockeys (RJs). He highlighted that many people think RJs are merely comedians or mimicry artists, which overlooks the nuanced and engaging nature of their work. Rafat emphasized that each RJ has a distinct style that sets them apart in the media landscape. He particularly focuses on the concept of 'infotainment', combining information dissemination with entertainment to make the news more engaging for the audience.
Rafat's approach to infotainment allows listeners to receive important news and updates in a relatable and enjoyable manner. This method not only helps in retaining audience interest but also ensures that crucial information is understood and remembered. He believes that the creativity involved in blending informative content with entertainment is key to the modern RJ's success.
By sharing his insights, Rafat aims to redefine the perception of RJs in Indian media, encouraging a shift towards recognizing their role as crucial communicators rather than just entertainers. His participation in this session was part of a larger effort to highlight innovative voices in contemporary Indian literature and media, showcasing the evolving landscape of radio broadcasting.