According to a recent survey conducted by My Luxoria, a travel agency specializing in luxury villa rentals in Croatia, 58% of Polish tourists admit that they select vacation spots based on their photogenic potential. The trend indicates that younger individuals, particularly those aged 25-44, are significantly influenced by the visual appeal of locations, with 64% prioritizing aesthetics when planning trips. Furthermore, the desire for 'Instagram-worthy' experiences grows among higher earners, as 65% of those making over 9,000 PLN monthly consider the Instagrammability of a trip essential for their travel decision-making.

Ankica Ćaleta, CEO of My Luxoria, emphasized that while Instagram may not lead to travel being solely photo-driven, it has fundamentally changed how individuals assess their vacation experiences. The growing importance of aesthetics in travel planning suggests that potential visitors are increasingly looking for destinations that can enhance their social media presence, helping to curate a lifestyle image that resonates with their social circles. This shift reflects broader changes in leisure activities that intertwine personal branding and social media engagement.

Looking into the future, travel specialists foresee that by 2026, vacation planning will increasingly revolve around how experiences are presented on social media. The focus on visual qualities indicates that travel is not just a personal leisure activity, but also an opportunity for individuals to create and share content that aligns with their lifestyles. This evolution in travel preferences not only shapes destination popularity but also poses implications for tourism industries, as they adapt to meet the demands of a social media-driven market.