Ethan Payne, known as Behzinga, has opened up about the key to the Sidemen's sustained success on YouTube over the past decade. The collective, which he co-founded in 2013 along with other prominent YouTubers such as KSI and Simon Minter, has grown to a massive following of over 100 million subscribers by focusing on engaging content, including challenges and charity events. The Sidemen have become particularly famous for their charity football matches which combine entertainment with philanthropy, drawing significant viewer engagement. Their ability to innovate and adapt over the years has kept their content fresh and appealing, reflecting changing viewer preferences in the YouTube landscape. Ethan's recent participation in the Formula E EVO Sessions highlights the group's ongoing involvement in diverse entertainment formats. Through his insights, Ethan emphasizes the importance of community and connection with their audience as foundational elements of the Sidemen's success. As they continue to evolve, the group's strategies and approaches to content creation may serve as a model for others in the dynamic world of online entertainment.