The fictional 'Bar do Arueira' was inaugurated by the popular singer and comedian Evoney Fernandes, who portrayed the comedic character Seu Osmar. The event engaged notable figures, including Henrique from the musical duo Henrique & Juliano, and several influencers, creating a vibrant atmosphere during the four-day 'inauguration' period.

The bar’s location remains undisclosed, and it appears not to be an open venue; however, its Instagram profile, which surfaced only four days prior to the launch, has quickly garnered a substantial following of 75,000 users. This significant interest showcases the impact of social media in promoting local entertainment events, particularly those linked with beloved regional personalities.

The presence of prominent local musicians like the forró and piseiro duo Iguinho & Lulinha further highlights the mix of music, humor, and influencer culture at the event. This combination could enhance community engagement with local art forms, but it raises questions about the sustainability and authenticity of such rapidly constructed entertainment ventures in Brazil’s cultural landscape.