The ExpoRio Turismo Vale do Café will kick off in Barra do Piraí on Friday, showcasing renowned artists such as Jorge Vercillo, Tiee, and the popular group Barão Vermelho. The event will be held at Praça Irineu de Mendonça in the Ipiabas district and aims to bolster the tourism sector across the 14 municipalities in the Vale do Café region. This celebration of local culture and talent comes as an initiative to enhance tourism and collaboration among the municipalities involved.

Throughout the three-day festival, attendees will participate in programs that emphasize the crucial role of tourism routes, rural tourism, spiritual paths, and local history and culture in shaping the territory. The event includes ceremonies for awarding certificates and symbolic identification cards for artisans and tourism guides, as well as practical workshops in crafts and discussions with municipal managers. These activities highlight the importance of community engagement and the promotion of artisanal crafts in supporting local economies.

With varied programming throughout the day, from music performances to cultural workshops, ExpoRio serves as an important platform for local tourism development. It not only focuses on entertainment but also reinforces the value of the region’s cultural heritage and the collaboration needed among local governments and artisans to promote sustainable tourism. This festival promises to be an enriching experience for visitors and residents alike, enhancing the visibility and significance of the Vale do Café as a tourist destination.