Javier Longarte, managing director of corporate mobility & M&EA divisions at Úbico, emphasizes a transformative approach to corporate travel that focuses on efficiency, corporate culture, staff wellbeing, and sustainability. Founded in 2021, Úbico aims to redefine business mobility by moving away from traditional travel management companies (TMCs) and instead integrating technology with personalized expert support.

Longarte believes that corporate travel should not merely be a logistical task but a strategic tool that positively impacts company culture and encourages growth. He highlights how Úbico's model aligns with the current demands of businesses looking to adapt to changing environments and workforce expectations, marking a shift from the legacy systems that have dominated corporate travel for years. This innovation is seen as essential in the post-pandemic world where efficiency and wellbeing are more crucial than ever.

Working under the umbrella of World2Meet (W2M), Úbico seeks to build a robust framework for its services, emphasizing the importance of combining digital advancements with human touch in travel management. This hybrid approach aims to not only simplify the travel process but also to foster an environment where companies can thrive through sustainable and efficient travel solutions.