Uber has announced the appointment of Félix Olmo as the new General Director of Mobility for Mexico, a pivotal role as the company positions itself as the Official Promoter in Mexico City and a strategic partner in Monterrey for the 2026 World Cup. Olmo, who has previously worked for major companies like Amazon and Procter & Gamble, will lead efforts to ensure that the ride-hailing service provides an efficient and high-quality experience for the influx of millions of visitors expected during the tournament. His focus will be on optimizing connections between drivers and users in real-time, a critical component for managing transportation needs during this global event.

Olmo emphasized that Uber's priority is to be a strategic ally for cities during significant moments, especially with the expected surge in tourists and event-goers. He stated that his management will prioritize affordability for users and maintaining profitability for driver-partners, highlighting a dual commitment to service quality and economic sustainability. This collaborative approach seeks to enhance user experiences while ensuring that drivers are fairly compensated for their services in a high-demand environment.

Under Olmo's leadership, Uber will also strengthen its safety standards and introduce new cost-saving innovations to protect users' finances. This focus on safety and affordability aims to build trust and reliability among users while preparing Uber for the challenges posed by the upcoming World Cup. As major cities brace for the increased traffic and logistical demands presented by the tournament, Uber's proactive strategy and leadership change could play a crucial role in managing mobility effectively during this global event.