Feb 16 • 10:26 UTC 🇧🇷 Brazil G1 (PT)

With humorous videos on social media, couple from Presidente Epitácio reaches an audience 17 times larger than the local population

A couple from Presidente Epitácio, Brazil, has gained a massive social media following, reaching 685,000 followers—17 times the local population—by sharing their humorous videos about their relationship.

Marco Vilella, 26, and Maria Vitória, 18, are a couple from Presidente Epitácio, São Paulo, who have transformed their dating life into a viral social media presence. Their engaging and humorous videos have attracted an audience of 685,000 followers across various platforms, which is remarkable considering their city's population is only about 40,000. This phenomenon highlights how local stories can captivate audiences far beyond their geographical boundaries.

The couple's journey began in Mato Grosso do Sul, where they met during a series of local festivals and rodeos. After spending five months in a long-distance relationship, Marco made a significant decision to move to Presidente Epitácio to be closer to Maria Vitória. This shift not only strengthened their relationship but also marked the beginning of a new phase in their lives as digital content creators. Their initial videos, which started off simple, have evolved into more polished content as they have gained experience and feedback from their audience.

This story of love and creativity underlines a growing trend where ordinary individuals can leverage social media to build substantial followings, often surpassing traditional media and local notoriety. The couple's success serves as an inspiration for many, demonstrating that with determination and a touch of humor, anyone can reach audiences that were previously thought to be unattainable without the backing of major platforms or resources.

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