Benedito Silva and Enock Pereira, two farmers from the Paraíba region of Brazil, have captured the attention of social media users by showcasing their everyday experiences in rural life. Based in São Vicente do Seridó, they combine humor with insights into agrarian life, resulting in a following of over 1 million on various video platforms. Their content primarily reveals the simplicity and challenges of agricultural life, resonating strongly with their audience.

In an interview with G1, the farmers expressed the motivations behind their daily content creation. They aim not merely to entertain but also to provide a glimpse into the realities of rural existence, while fostering appreciation for this way of life among younger generations. The videos serve as both a creative outlet for the farmers and a source of knowledge about sustainable practices, community dialogue, and daily challenges in the farming sector.

Benedito specializes in cattle farming and subsistence agriculture, while Enock is known for his innovative approaches to agricultural tools and machinery. Through their distinct yet complementary styles, they offer a rich narrative of modern farming in Brazil, showing how social media can influence traditional lifestyles and bridge connections between rural and urban audiences.