The fast-food chain Sides, which is a creation of the popular YouTube collective The Sidemen, has announced its ambitious plan to open five new restaurants across the UK in cities including Scotland, Cardiff, and Liverpool. This expansion follows their successful growth since the brand's launch in 2021, with current locations in Essex, Manchester, London, Kent, and Birmingham, as well as an international operation in Singapore.

With the aim of significantly increasing its presence within the UK, Sides is not just focusing on local markets but is also planning to grow internationally in regions such as Asia and the Middle East. The brand's first foray into international markets took place in Singapore last year, and now plans are underway for additional openings in countries including India, Malaysia, and the UAE. This global reach underscores the increasing popularity of The Sidemen and their innovative business approach.

Founded in partnership with the food franchise Hero Brands, Sides has captured attention with its unique take on fried chicken, coupled with the significant social media influence of The Sidemen. As they expand, it remains to be seen how this venture will influence the fast-food landscape in the UK and beyond, especially as they compete with established brands in a saturated market.