Merja Kiviranta-Mölsä, a nutritionist at Terveystalo, has voiced strong concerns about the increasing consumption of energy drinks among adults under 45. She emphasizes that these beverages provide no health benefits and urges consumers to assess their actual need for such drinks. Despite the current market growth, she questions the reliance on energy drinks for energy, suggesting that many may not realize the underlying issues of fatigue they face.

The sales of energy drinks have seen a constant rise in Finland, as reported by major grocery chains SOK and Kesko. This growing trend highlights a larger shift in consumption patterns, especially among younger adults who are increasingly opting for energy drinks over traditional caffeinated beverages like coffee and tea. The marketing push around energy drinks has led to a proliferation of new products, indicating a booming market that continues to expand with dozens of options available.

Kiviranta-Mölsä encourages individuals who consume energy drinks to reflect on their drinking habits and motivations. She posits that energy drinks might be a quick fix for low energy levels, but they do not address the root causes of fatigue. By critically examining their consumption, individuals can make more informed decisions regarding their diets and health, prioritizing long-term well-being over short-term boosts in energy from these drinks.