A task force in Iceland is being proposed to evaluate the feasibility of imposing a specific tax on products deemed unhealthy, according to a draft parliamentary resolution. Concurrently, there will be an investigation into the potential to lower taxes on healthier food options. The Health Minister emphasizes the necessity of looking at the experiences of other countries that have implemented such taxes and whether they have yielded positive results. The draft resolution is currently in a consultation stage, and it suggests that a multidisciplinary task force be appointed with representatives from key stakeholders to assess the impact of these changes.

The main objectives of this task force will include exploring the possibility of reduced taxes on vegetables and fruits, increasing levies on high-calorie and nutrient-poor food items, and addressing the advertising of unhealthy food products aimed at children as a strategy to improve the nation’s overall public health. Alma Möller, the Health Minister, stated in an interview that more detailed plans are yet to be developed and that the discussion is dependent on the future work of this task force. This initiative signals a proactive approach by the Icelandic government to tackle rising health concerns linked to diet and lifestyle.

If implemented, this tax could have significant implications for the food industry in Iceland, potentially influencing consumer behavior towards healthier choices and reducing the prevalence of diet-related health issues in the population. Such policies have been a topic of debate internationally, with a variety of outcomes observed in different countries, which will be crucial for Iceland as it considers this approach to improve public health effectively.