The 17th Great British Shooting Show, held at Birmingham’s National Exhibition Centre, showcased a range of hunting trips offered to attendees. Among the stalls were several companies advertising hunting holidays where individuals could legally slaughter animals such as elephants, leopards, and zebras in Africa. Journalist Nada Fahroud reported on the unsettling nature of these offerings, highlighting the morally contentious practice of hunting defenseless creatures for sport.

The show drew large crowds, primarily comprising middle-aged men, with some attendees bringing children to the event. The atmosphere resembled that of a political convention, as the day began with a strong turnout. One of the more controversial exhibitors, Legelela Safaris, promoted hunting as an opportunity for participants to test their skills against a variety of animals, reflecting a mindset that many find ethically problematic. The presence of these offerings at a public event raises questions about wildlife conservation and the values associated with hunting.

The commercial aspect of hunting, combined with the aggressive marketing tactics employed by some exhibitors, at times appeared to normalize the hunting of endangered species in the eyes of potential buyers. This incident indicates broader implications for wildlife protection efforts, as the demand for such hunting experiences could threaten various species and challenge conservationists' work. The show serves not only as a marketplace for hunting trips but also as a stark reminder of the increasing tensions surrounding the ethics of big-game hunting and its impact on animal populations.