The 'Explode Coração' block in São Paulo, Brazil, marked its 10th anniversary this Sunday with an exuberant celebration featuring the music of renowned Brazilian singer Maria Bethânia. The event kicked off from Praça da República, where a large crowd gathered, despite high temperatures, to honor Bethânia, who is celebrated for her unique blend of spirituality and festivity in her music. This year’s theme, 'Sagrado Profano - Amor, Festa e Devoção', aims to intertwine the lively spirit of Carnival with elements of devotion, akin to the symbolism present in Bethânia's artistry.

During the celebration, political messages were interwoven with the festivities as organizers of the block expressed their concerns about diminishing support from the city for traditional street parties. A call for respect for São Paulo's Carnival traditions was made, emphasizing the importance of cultural heritage amid the challenges posed by reduced municipal funding. This sentiment resonated with many participants, who carried fans to cope with the heat while immersing themselves in the vibrant atmosphere of the event.

Carnival attendees like Michel and Ricardo took inspiration from this year’s theme to craft their costumes, showcasing their creativity and commitment to the celebration. Their heartfelt tribute reflected the deeper significance of the event, where art, love, and devotion converge. As 'Explode Coração' continues to evolve, it remains a vital expression of São Paulo's Carnival spirit, fostering a sense of community and cultural pride among its participants.