The 'Domingo Ela Não Vai' bloco, a vibrant celebration of 90s axé music, drew a massive crowd in downtown São Paulo this Sunday morning as part of the city's carnival festivities. After not taking place in 2023 due to sponsorship issues, the bloco made a grand return, featuring the legendary singer Gretchen, a prominent figure in the LGBTQIA+ community. Her appearance added star power to the event as she performed for around 15 minutes, delighting attendees with some of her greatest hits.

Gretchen, who wore a shirt from the bloco's sponsor - a virtual app-based sales store - explained that her brief performance was due to a subsequent schedule in Brasília, which prevented her from staying longer or interacting with the media. This left some fans disappointed, especially those who dressed up to emulate her iconic style in hopes of getting a photo with her. Their enthusiasm highlighted the affectionate connection that many fans have with Gretchen, who remains an enduring symbol of pop culture in Brazil.

The event exemplified the return of carnival festivities to São Paulo, showcasing the enthusiasm of locals eager to celebrate after years of pandemic-related restrictions. The success of the bloco not only underscores the importance of cultural events in the community but also points to the potential for economic revitalization and connection among attendees, demonstrating how music and festive gatherings can unite people and foster a sense of joy in the heart of the city.