In Estonia, the newly established ice road between the islands of Hiiumaa and Saaremaa has garnered significant international media coverage, bringing an influx of tourists to experience this unique winter travel option. Anu Lomp, head of tourism and marketing for Saaremaa municipality, noted that the excitement surrounding the ice road has been quite remarkable, with interest at an all-time high. The exposure in international media has effectively put these islands on the map for visitors looking for unique experiences.

Hiiumaa's mayor, Ergo Tasuja, commented on the growing recognition of Hiiumaa internationally, expressing hope that the attention the island is receiving will have lasting benefits throughout the year. Tourists are not only drawn to the scenic beauty but also to the novelty of traversing the frozen sea, which has created a buzz that has propelled these islands into the spotlight. Visitors from various countries are now actively seeking this unique experience, enriching local tourism.

Among the tourists were several boys from Bangladesh, who shared their experiences of driving on the ice road multiple times during their visit. While the novelty of the experience attracts many, there are inherent risks associated with traveling on frozen surfaces, prompting local officials to ensure visitor safety while still promoting the ice road as an innovative attraction. The local administration seems optimistic about the potential economic impact of this unique winter feature, indicating a positive outlook for tourism in the region after enduring a challenging period due to the global pandemic and other economic factors.