Lavinia Valbonesi has introduced a new initiative aimed at harnessing the power of fashion for social good. The collection, in partnership with Foundation ANA and the Roland brand, features a line of t-shirts and socks whose sales will contribute to strengthening the social programs developed by the foundation. This innovative approach not only promotes awareness about the cause but also encourages consumers to engage with these programs through their purchases.

The collection serves as a tribute to the courage and determination of women, with each piece designed not just to be worn but to symbolize support for women's initiatives. Valbonesi's endeavor emphasizes the importance of solidarity in today's world, where fashion can play a role in driving positive change. The initiative reinvigorates the concept of fashion by transforming it into a medium of assistance and empowerment.

Shoppers can find the special edition items in select stores in Quito, located diagonally from the church of La Compañía de Jesús, and in Guayaquil at San Marino and Entre Ríos. This project illustrates a broader trend in the fashion industry where brands and founders utilize their platforms to foster community support and raise funds for essential social causes, advocating for a more conscious consumerism.