Silvio Fauner, a former skiing champion and current deputy mayor of Sappada, discusses the accessibility and appeal of local skiing despite rising costs in the sector.
In an interview, Silvio Fauner, a renowned former skier with multiple Olympic and World Championship medals, addresses the current trend of expensive ski resorts by emphasizing Sappada's focus on inclusivity in skiing. As the deputy mayor, Fauner highlights that tourism in Sappada has seen an impressive annual increase of 6-8%, thanks to the area’s natural beauty and diverse offerings, such as mountain hikes, a large snow amusement park, and fine dining alongside traditional local cuisine.
Fauner laments that while skiing becomes prohibitively expensive in many locations, Sappada’s ski resorts offer affordable pricing, catering not only to wealthy families but to a broader audience. He insists that there are a variety of accommodations, from hotels to bed and breakfasts, making the joy of skiing accessible to everyone. This strategy appears to be attracting visitors who are looking for a more cost-effective way to enjoy winter sports without sacrificing quality.
By promoting Sappada as a prime destination for skiing and outdoor activities without the elitist price tags, Fauner argues that this approach can help counteract the industry-wide crises resulting from elevated costs across many skiing locations. His view posits that with the right marketing and offerings, smaller and more accessible ski areas like Sappada can thrive, supporting local economies and enhancing tourist experiences.
