The article examines perceived shifts in skiing culture, especially among youth, focusing on whether skiing has turned into a display of fashion rather than a sport. In conversations held on the slopes of Himos, young skiers were asked about social media's influence on skiing attire and the judgment that comes with it. The young skier Anniina Sjölund notes a trend where one's skiing ability is often evaluated based on their choice of skiing clothing, specifically brand names.

Anniina recognizes this phenomenon prevalent in social media, where individuals are sometimes deemed poor skiers if they wear certain high-end brands, yet she personally feels no pressure to conform to these fashion expectations. She shares that baggy clothes are currently favored among snowboarders, along with a trend toward solid colors rather than multi-colored outfits. This fashion trend appears to reflect individuality but also potentially creates social pressures regarding how skiers choose to present themselves on the slopes.

The story highlights the complex relationship between social media, fashion, and youth skiing culture. It raises questions about authenticity in the sport and whether the emphasis on appearance detracts from the skiing experience itself. This discussion is particularly relevant for local communities in Finland, where skiing enjoys popularity as both a recreational activity and a cultural pastime.