The festival held in a seaside location in Lithuania showcases a rich variety of sauna programs, highlighting traditional Lithuanian rituals such as vanojimas (whipping) and salt inhalations, alongside modern practices like aromatherapy and meditation sessions. These diverse offerings aim not just for relaxation but also for education on the health benefits associated with sauna bathing.

In addition to the cultural aspects, the festival includes informative lectures about the advantages of sauna for health, winter bathing practices, and sauna traditions from different countries. Mass sea bathing events and sports activities are also part of the festival, encouraging communal engagement among visitors. The culmination of these activities is a wellness fair, reflecting a holistic approach to health and social interaction in a unique setting during winter.

Organizers emphasize that the event is a platform for both relaxation and deeper understanding of sauna culture, promoting awareness of its effects on health and well-being. Despite challenges posed by unusually cold weather, the festival successfully attracted visitors eager to immerse themselves in the sauna experience and community spirit, showcasing the resilience of attendees and the event's significance in fostering cultural appreciation.