The European Sauna Marathon, held in Otepää, Estonia, drew a participation of nearly 800 sauna enthusiasts from 19 different countries, marking the 15th edition of this unique event. The marathon kicked off from Otepää's central square, with participants embarking on a 200-kilometer journey filled with various sauna experiences. Throughout Valgamaa, 188 teams had access to 21 distinctly heated saunas, including traditional wooden ones and even a vintage mobile home repurposed as a sauna, emphasizing the creativity and diversity of Estonia's sauna culture.

The event was not only about competition; it highlighted the communal and cultural aspects of sauna use in Estonia. One participant, Olga, noted the welcoming atmosphere, where people felt comfortable being close to one another, contrary to the stereotypical reserved nature of Estonians. This sense of community was particularly enriching, encouraging both enjoyment and competition among attendees. The inclusion of participants from different nationalities, including Americans, showcased a growing interest in Estonian sauna traditions.

Overall, the marathon served as a celebration of Estonian sauna culture, bringing together a diverse crowd and fostering connections through shared experiences. As sauna ambassadors, participants enjoyed the unique camaraderie that such events promote, breaking down social barriers and enhancing cultural appreciation. This aligns with Estonia's broader efforts to acknowledge and promote its rich cultural heritage while attracting international visitors, emphasizing the sauna's significance to national identity.