Oh Romeo against the fear of negative campaign! Strict action on reviews and ratings for the first time
The film 'Oh Romeo' has seen a jump in box office collections despite mixed reviews, but its makers have removed ratings and reviews from ticket booking platforms due to fear of review bombing.
The film 'Oh Romeo', starring Shahid Kapoor and Tripti Dimri, was released on Friday, aiming to capture the audience's heart with its violent love story directed by Vishal Bhardwaj. While the film received mixed reviews from critics, social media word-of-mouth appears to be turning positive as the film saw an increase of over 50% at the box office on Saturday after a slow start on Friday. This suggests a growing interest among audiences despite the initial mixed feedback.
However, a significant point of discussion amongst audiences is the absence of ratings and reviews for 'Oh Romeo' on the popular ticket booking platform, Book My Show. When attempting to book tickets, users are met with a message indicating that ratings and reviews have been disabled by court orders. This has raised questions regarding the film's ratings and the decisions taken by the makers and the platform itself. Although no extensive information has been provided by either party, it appears to be a precautionary measure to avoid 'review bombing'—a phenomenon where negative reviews are orchestrated against a title to undermine its success.
This marks a peculiar incident in Bollywood, as it is the first time that filmmakers have taken such an initiative to remove public ratings and reviews on these platforms. The move indicates the complexities of navigating public perception in a landscape highly influenced by social media, highlighting the concerns surrounding the impact of reviews on a film's box office performance. The scenario raises important questions about censorship, public opinion management, and the relationship between filmmakers and audiences as the industry adapts to changing dynamics of critique and feedback in the digital age.