In a refreshing move, Latvia has decided to send a new and relatively inexperienced artist, Atvara, to the prestigious Eurovision contest, marking a shift from the trend of previously sending well-established performers. Musician and podcast host Santa Šillere commented on the decision, indicating that it reflects a societal desire for fresh perspectives in the music scene. The decision to showcase a debut artist indicates a willingness to embrace change and provide opportunities for young talent to shine on an international stage.

Furthermore, this marks the second year in a row that a song performed in Latvian has been chosen for Eurovision, which is significant for promoting and cherishing the national language through popular music. Santa Šillere expresses her enthusiasm about highlighting the Latvian language in this art form, suggesting that it underscores a commitment to cultural expression. The entry is also characterized by a 'power ballad' style, which has been a successful genre for Latvia in past competitions, invoking memories of previous entries by notable artists in similar styles.

Music producer Rūdolfs Budze supports the decision, considering Atvara's victory well-deserved and indicative of a broader trend within the Latvian music community that embraces bold themes and impactful performances. These shifts not only enhance the representation of young artists but also signal a strategic move to engage audiences looking for innovation and different forms of artistic expression at international events like Eurovision.