BTS, the globally renowned K-pop band, has generated significant attention in Mexico following their announcement of a reunion tour set for May, which coincides with the completion of mandatory military service for all its members. The impact of BTS is underscored by its presence in high-level discussions during the morning conference led by President Claudia Sheinbaum, where issues ranging from security to international politics are typically addressed. This indicates how the cultural phenomenon transcends entertainment, intertwining with national pride and identity.

As the presale and general ticket sales commenced, fans experienced unreliable virtual queues and rampant ticket scalping, leading to ticket prices skyrocketing to an astonishing 100,000 pesos. The overwhelming demand resulted in more than 800,000 devoted fans being left without tickets, highlighting the immense popularity of BTS in the region and illustrating the K-pop group's ability to mobilize large, dedicated followings. The event has stirred friction in Mexico's entertainment economy, showcasing how cultural events can invoke economic challenges for fans.

In response to the price gouging, BTS's fandom organized efforts to combat ticket scalpers by registering their numbers with private universities and quick loan services to inundate lines, demonstrating their solidarity and determination. This mobilization not only showcases the lengths fans will go to secure their attendance at the concert but also reflects the power dynamics at play between fans, corporations, and the political landscape. The involvement of the fandom in such economic and social issues hints at a new framework of 'soft power' driven by pop culture, where cultural figures exert tangible influence over national discussions and policy agendas.