Uber expands its food delivery service to Denmark
Uber is set to launch its food delivery service in Denmark as part of a broader expansion into seven European countries in 2026.
Uber has announced that it will be expanding its food delivery service to Denmark in 2026, along with six other European countries including Norway, Finland, Austria, the Czech Republic, Greece, and Romania. This move was confirmed by Susan Anderson, Uber's global head of delivery, in a statement to the Financial Times, where she expressed excitement about entering new markets. The company aims to elevate their offerings and provide better value across their service categories in these regions.
The service will mark a notable return for Uber in Denmark, where the company has faced legal challenges in the past. Uber first entered the Danish market in 2014 but quickly faced repercussions from local regulations and was reported to the police by the Traffic Authority. Since then, Uber struggled to comply with taxi laws, resulting in several fines for its drivers, which led to the company's withdrawal from the Danish market in 2017 due to these legal issues.
With this new expansion, Uber's strategy appears to be focused on re-establishing a presence in Denmark and enhancing their food delivery services, which could impact local businesses in the food sector and potentially face regulatory scrutiny once again. This move indicates a broader ambition for Uber to regain a foothold in European markets, which could have implications for competition in the food delivery landscape across the region.