The article reflects nostalgic memories surrounding the Finnish furniture brands Asko and Sotka, particularly focusing on Asko, founded in 1918. Many individuals recounted their ties to the brand, describing how its products were integral to various stages of their lives. One respondent, recalling her childhood in the 1950s, emphasized the durability and quality of Asko products, recalling a sofa that was considered special because one could only sit on it if they behaved nicely.

As people moved through different phases of life, such as relocating for work in the 1970s, Asko often remained a key part of their homes. For instance, one woman shared her experience of obtaining a small dining table from Asko when she set up her first rental apartment, stating how the styles were always timeless and elegant. This highlights the brand's consistent appeal across generations, showcasing its relevance in Finnish culture and domestic life.

The article also touches upon specific product endorsements, with individual testimonials emphasizing the quality of items like the Asko Bonnell mattresses. The shared experiences highlight how Asko products were seen as significant investments in comfort and style, marking major milestones like purchasing one's first home and striving for better quality in furniture choices. Such reflections serve to underline the emotional connection people have with brands that have been a part of their upbringing and life journeys.