Rodrigo Osmo, the CEO of Tenda Construtora, shared insights on the current labor shortage facing the global construction sector, attributing the issue significantly to generational changes. Despite competitive salaries in the construction industry, Osmo points out that younger individuals seem less inclined to work in traditional construction roles, favoring job arrangements that offer more flexibility—something often not found in construction jobs. This declining willingness poses a challenge for the construction sector as it struggles to attract a younger workforce eager for different working conditions.

In his interview with Painel S.A., Osmo elaborated on the implications of this labor shortage, suggesting that while construction workers are compensated well, the demands of the job can deter potential candidates. He highlights that the industry's reliance on a robust workforce is essential and that, without addressing these generational preferences and perceptions, the labor crisis could further intensify, leading to skyrocketing labor costs in the future.

Osmo remains optimistic about potential solutions, particularly pointing to the ongoing discussions regarding tax reform. He believes that such reforms could create more favorable conditions for the construction sector, potentially attracting a workforce that has been increasingly hard to engage. Addressing the labor shortage proactively and understanding the changing dynamics of job expectations among younger generations is crucial for the sustainability of the construction industry in Brazil.