I don't live on beer but on the people, says Zeca Pagodinho about the conflict that kept him off the avenue
Zeca Pagodinho expresses his happiness for his return as the face of Camarote Brahma but is upset about being prohibited from greeting the crowd at the Sambódromo due to a conflict between beer brands.
Zeca Pagodinho, a celebrated Brazilian sambista, has returned as the face of Camarote Brahma, but he is expressing his displeasure over a contractual restriction that prevented him from greeting his fans on the main avenue of the Sambódromo do Anhembi during Carnival. This restriction stems from a conflict between rival beer brands, as Amstel is the official sponsor of the event and has its own presence near the runway, while Brahma claims its own space at the festival.
Pagodinho lamented the situation, stating, "Every year I go to the avenue and now, because of the beer rivalry, I couldn't. I don't live on beer; I live from the people". His heartfelt comments reflect his deep connection and commitment to his fans, which has become a tradition at the event. Despite the challenges posed by sponsorship conflicts, the sambista's focus remains on celebrating his relationship with the public.
In addition to discussing the sponsorship issue, Zeca Pagodinho opened up about his health, sharing that he has diabetes and has reduced his beer consumption as part of his treatment. He showed a needle mark on his bicep from his ongoing health management, underscoring the personal challenges he faces even as he tries to engage with his audience and continue his musical career.