During the 2026 São Paulo carnival, held at the Sambódromo do Anhembi, famous samba singer Zeca Pagodinho was playfully declared the 'president' of the Bar Brahma booth. This proclamation is particularly notable as it coincides with Brazil's presidential election year. A giant caricature of Zeca adorned the entrance of the booth, where revelers formed long queues to take photos with the festive installation, emphasizing the lightheartedness of the carnival atmosphere.

The carnival theme for this year, dubbed "República do Pagodinho," playfully elevates Zeca to the role of a symbolic president of a fictional country where samba, humor, and bohemian lifestyle are the primary laws. This satirical take on the electoral environment adds an extra layer of excitement to the celebrations, melding political commentary with Brazilian culture. Attendees embraced this theme wholeheartedly, reflecting the unique way in which the Brazilian public often intertwines national festivities with social and political discourse.

Lucas Tuani, one of the carnival-goers, remarked on the fun nature of the theme, pointing out that this symbolic election of Zeca as 'president' of the carnival aligns perfectly with the celebratory spirit of the event. Such humorous integrations not only engage attendees but also enhance the sense of community during one of Brazil's most significant cultural celebrations.