Feb 14 • 01:53 UTC 🇦🇷 Argentina La Nacion (ES)

Lives in London, but flew to Turkey to do the supermarket shopping because it was cheaper

A British bargain hunter flew from London to Turkey to do his grocery shopping due to the high prices in the UK, showcasing the extreme cost of living crisis.

Jordon Cox, a well-known British 'deal hunter', made headlines after documenting his unconventional trip from London to Turkey solely for grocery shopping. Known on social media as @couponkiduk, Cox aimed to prove that even with the cost of airfare, it could be cheaper to buy groceries in Turkey rather than local supermarkets in the UK. His round-trip flight cost only £33.01 (approximately ARS 62,800), highlighting the dramatic rise in food prices back home.

The initiative, dubbed a 'extreme day' by Cox, speaks volumes about the skyrocketing food costs in the UK, where many consumers struggle to keep up with inflation. Prices have surged to levels unseen in years, prompting individuals to explore unconventional methods to save money. Cox's stunt garnered widespread attention and sparked conversations about the current economic climate, as many people find it increasingly difficult to manage their grocery budgets.

The implications of Cox's actions underscore a growing trend where individuals are forced to look beyond their local economies to alleviate financial strain. With inflation continuing to challenge household budgets, discussions surrounding international shopping and cost-saving measures are likely to become more prevalent. This incident serves as a stark reminder of the ongoing cost-of-living crisis and how it impacts daily decisions for consumers in the UK.

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