Jordon Cox, also known as the Coupon Kid, took a same-day return flight to Antalya, Turkey, to test if shopping there would be more economical than in the UK. Surprisingly, after considering the cost of flights, transport, and shopping expenses, Cox found he was £20 better off compared to buying the same items at a local UK supermarket like Tesco.

Cox's shopping haul included everyday branded food, toiletries, and household essentials that were significantly cheaper in Turkey. He aimed to illustrate the potential savings for shoppers who might consider international shopping not just for luxury goods, but for everyday purchases as well. The experience included enjoying leisure time by the sea, which added to the appeal of the trip beyond just shopping.

This story highlights the ongoing issue of rising grocery prices in the UK and prompts a conversation around the cost of living crisis, suggesting that international shopping could be a practical alternative for budget-conscious consumers. It raises questions about price disparities between countries and the potential for consumers to explore options beyond their local markets.