Fiat has officially launched the refreshed Fiat Toro compact pickup in Argentina following its preview at the Summer Car Show. This new version not only showcases aesthetic changes but also boasts a larger and more powerful engine. In 2025, the Toro emerged as the leader in its segment, with 7,751 units sold, making it the third best-selling model from Fiat behind the Cronos and the smaller Strada pickup.

The updated Toro features a more rugged design, including a significant styling revision at the front end, with a new grille similar to that of the Cronos model. Additionally, the updated Toro is now equipped with a more powerful turbodiesel engine borrowed from the Titano and Ram Dakota models, enhancing its performance capabilities. The lineup includes three versions: two gasoline options and one diesel, with prices ranging from $47,490,000 to $57,190,000 Argentine pesos, positioning it competitively in the market.

The introduction of full LED headlights and a redesigned daytime running light layout demonstrate Fiat’s commitment to modernizing the Toro. These enhancements are part of Fiat's broader strategy to attract consumers looking for durable and versatile vehicles, especially given the competitive landscape of the pickup market in Argentina. With improved specifications and a strong sales history, the Toro is set to maintain its appeal among local consumers and strengthen Fiat's position in the automotive sector.