Alison Hammond, a notable figure on ITV's This Morning, has come under fire from viewers following her recent interview with Hollywood star Chris Hemsworth. The segment, aired on a Friday before Valentine's Day, was intended to promote Hemsworth's upcoming film, which co-stars actors like Barry Keoghan and Halle Berry. However, instead of engaging viewers, Hammond’s interview style was criticized as 'cringe-worthy', drawing negative feedback from those watching at home.