Vietnam is currently enjoying a 'golden age' in its tourism industry, as evidenced by its record-breaking reception of approximately 2.5 million international tourists in January 2026, marking an 18.5% increase from the previous year. This contrasts sharply with neighboring Asian destinations like Thailand and Cambodia, which have seen notable declines in visitor numbers. The surge in tourists to Vietnam can be attributed to various integrated factors, particularly the facilitation of visa procedures and the country's appeal as a cost-effective travel destination.