The Slovak government is promoting the newly installed LED screen on the Kukurica building in Bratislava as a landmark for the city, similar to the Eiffel Tower in Paris. State Secretary Igor Melicher emphasized this in a TV program, suggesting that the screen could serve as a platform for recruitment and event promotion, eventually becoming part of the city's identity as the Eiffel Tower is for Paris.

However, this comparison has been met with skepticism, as critics point out that the Eiffel Tower was a groundbreaking and innovative structure, both architecturally and aesthetically. The LED screen, in contrast, is viewed as an imitation of similar screens found in commercial buildings worldwide, raising questions about its uniqueness and artistic merit in a historical and cultural context. Critics argue that such an oversimplified analogy fails to appreciate the distinct characteristics that define true landmarks.

The discussion reflects broader themes in urban development and cultural identity, where modern installations are being evaluated not just for their immediate functional benefits, but for how they contribute to the historical and cultural tapestry of a city. The outcome of this debate may influence future urban projects in Bratislava and potentially shape public perceptions of contemporary architecture and its role in historical cities.