The article discusses the profound impact that public figures, such as the mayor of Guayaquil and the president of the leading football club in Ecuador, have on society. It highlights how their involvement in current controversies draws public attention and how their behaviors serve as examples for many Ecuadorians. The author argues that what is observed by the public, especially the youth, contributes to their understanding of significance and influence, suggesting that visible behaviors shape cultural norms more than mere words or speeches.

The piece calls for a critical review of the leaders' roles in promoting integrity and positive behaviors within society. It emphasizes the necessity for those in influential positions to embody values such as honesty, civic responsibility, and ethical entrepreneurship. The author stresses that moral authority is not simply declared but built through consistent actions over time, implying that true leadership should integrate these principles into their actions and public personas.

Moreover, the article mentions the recent publication of Merco, an evaluation that likely pertains to the reputation or influence of public figures, making it an opportune moment for reinforcing leadership integrity in Ecuador. By encouraging influential figures to act consistently with the virtues they endorse, the article suggests that society as a whole can build a better cultural foundation for the future generation of Ecuadorians.