The municipality of Playas in Ecuador has officially announced a $350,000 budget for public contracts related to its upcoming Carnival celebrations. This funding is part of a strategy to attract tourists and revitalize the local economy, which has been adversely affected by recent violence in the area. The government hopes to replicate the success of the year-end holiday period in 2025, which saw approximately 800,000 visitors to the town.

Despite these intentions, local authorities have faced challenges in addressing safety concerns associated with violence in the region. The municipality has emphasized that promoting tourism is crucial to the area’s economic recovery, hence justifying the expenditure on entertainment and concerts during the Carnival. Events such as these are seen as vital to enhancing the town’s appeal and encouraging visitors to experience the festivities.

The Carnival celebrations are expected to comprise a series of artistic and musical performances over three days, drawing both local and international crowds. As Playas prepares for these events, there is an ongoing debate regarding how to balance safety with the need for economic stimulation, making this an important case study in how local governments approach tourism amid social challenges.