The Agricultural Register and Information Board (PRIA) in Estonia has announced the implementation of a new common short number, 1737, for public inquiries. This new number is designed to streamline communication for clients, allowing them to access all necessary information through one centralized contact point instead of navigating through five different numbers previously used. This change aims to enhance customer service and improve the efficiency of communication for users seeking assistance from PRIA.

The introduction of the 1737 number is part of PRIA's efforts to modernize its communication strategy and reduce the complexity of its information services. Clients will now find it much easier to reach out for support or information regarding agricultural and rural development matters, thus improving overall client satisfaction. This simplifies the process not only for existing users but also for potential new clients who may find the previous system daunting.

Overall, this initiative reflects an ongoing commitment from PRIA to better serve the public by providing clearer and more accessible communication channels. It is expected that the new number will lead to quicker response times and more effective information dissemination, which may ultimately result in increased engagement from the agricultural community and stakeholders within Estonia.