Lidl, the budget supermarket chain, is set to make a splash at London Fashion Week with the introduction of its latest fashion accessory: the 'trolley bag'. This new handbag, created in partnership with designer Nik Bentel, is designed to mimic the appearance of a shopping trolley, complete with a wire frame and the iconic Lidl branding. The bag also includes a detachable chain strap and a trolley coin fob, enhancing its practicality and appeal.

This collaboration follows the spectacular success of Lidl's previous project with Bentel, which saw the launch of the croissant bag, a quirky and unexpected accessory that took the fashion community by storm in 2024. The croissant tote's popularity in social media and among fashion enthusiasts contributed to its status as a viral sensation. With the anticipation building, industry watchers are already speculating that the trolley bag could follow in its predecessor’s footsteps and achieve similar viral success.

By bringing affordability to high fashion, Lidl is challenging traditional luxury brands and redefining design accessibility. The rollout of the trolley bag during one of the fashion world's most prestigious events further emphasizes the supermarket's innovative approach to marketing and product design. As the bag is poised to attract significant attention, it could represent a shift towards a more inclusive definition of fashion, suggesting that high style does not have to come with a high price tag.