Latvia is launching a special and emotional initiative called the Largest Love Letter in the World, inviting everyone to write a love letter or a heartfelt message by hand. The culmination of this initiative will be showcased at the '5th Grand Concert' in Mežaparks on May 30, where all the submitted letters will be combined into one symbolic love letter. This will be displayed visually through a song projection on the largest LED screen stage in Latvian concert history, marking a significant milestone for this year's event.

The project aims to create a sense of solidarity and emotional connection among participants, emphasizing that every voice, word, and emotion matters during these times. The event's leader, Elīna Zālīte-Saulriete, highlights that this will not only be an artistic endeavor but a strong reminder of the importance of expressing love to those close to us. The campaign runs from February 9 to February 15, encouraging individuals to take part and share their feelings in a communal celebration of love.

This initiative reflects Latvia's cultural emphasis on community and emotional expression, especially significant as it seeks to unite people through the power of words and shared emotional experiences. By inviting contributions over a week, it fosters inclusivity and personal connection, ultimately leading to a visually and emotionally enriching experience at the concert that celebrates love and humanity in a unique way.