Luca de Meo has taken the helm of Kering during a significant downturn in the luxury goods sector, which is facing challenges not seen in years. Sales are declining as consumers drift away from established brands, presenting a critical moment for Kering, a key player alongside LVMH and Richemont in the luxury market. With a focus on innovation, de Meo believes that merely relying on heritage isn't sufficient to thrive in this evolving landscape.

De Meo's strategy entails introducing new production and sales methods that leverage technology and creativity, particularly highlighting the role of artificial intelligence in driving future developments at Kering. He draws inspiration from his previous experience in the automotive industry, suggesting that the luxury sector can benefit from innovative practices traditionally associated with that field. This strategic repositioning aims to not only weather the current crisis but also to establish a roadmap for sustainable growth moving forward.

As Kering navigates these turbulent times, the implications of de Meo's leadership extend beyond internal company changes; they signal a potential shift in the luxury industry as a whole. By emphasizing the importance of innovation and new approaches, Kering could set a precedent that may redefine how luxury brands interact with consumers and adapt to market demands in a post-crisis economy.