Kering, the luxury goods group, recorded its third consecutive year of declining sales and profits in 2025. Newly appointed CEO Luca de Meo, who joined the company in September, has set ambitious plans for the brand's revival, though he acknowledges that significant changes will take time to yield results. De Meo, a former Renault executive, is determined to reinvigorate Kering by implementing a variety of strategies aimed at reestablishing the group's luxury brands on a growth trajectory.

Upon joining Kering, De Meo emphasized the need for a multifaceted approach to improve performance, likening the restructuring to adding cylinders to an underperforming engine. His internal memo outlines a timeline in which he aims to realign all Kering's brands towards growth within a year and a half, while aiming for more substantial overall group improvement within three years. This timeline reflects both the urgent need for revitalization and the realistic expectations of how long it may take to see meaningful changes.

The luxury market has faced significant headwinds due to various factors, including changing consumer preferences and economic challenges. As Kering's new leadership navigates these turbulent waters, the company's strategy will likely involve not only addressing internal efficiencies but also re-evaluating market positioning and brand identity to foster resilience in an increasingly competitive landscape.