The city of Milan is gearing up for a unique celebration of its role in the upcoming 2026 Winter Olympics. On Saturday, January 21, a 10-kilometer race known as the Salomon New Shapers Run 2026 will take place in the city, attracting an expected 10,000 participants. This event is not only a tribute to the Olympic spirit but also an attempt to engage the local community in the festivities surrounding the Games. Organizers emphasize that this run represents a commitment to making sports accessible and a part of daily life in Milan, beyond just the major Olympic events.

Supported by the Municipality of Milan and the Milano Cortina 2026 Foundation, the race will wind through some of the most iconic Olympic sites in the city. Unlike traditional competitive races, this urban run is designed to be inclusive, welcoming participants of all ages and skill levels. It reflects a broader goal of not only spotlighting the upcoming Olympic Games but also fostering a culture of sports and community involvement in the area.

The event will start at 11 AM from Via Legnano, near the Skating Arena, and move towards the Arch of Peace, showcasing the city’s rich history while promoting the Olympic movement. As the run aims to bring together people through sports, it highlights Milan's aspiration to establish itself as a vibrant and sport-loving city, enhancing its global image as it prepares for the Winter Olympics in just a few years.