The 2026 Winter Olympics are set to take place from February 7 to 22 in Milan and Cortina d'Ampezzo, with venues located throughout Northern Italy, ranging from Bormio for Alpine skiing to Antholz for biathlon. This event will distribute a total of 116 gold medals across 16 disciplines, showcasing a wide variety of winter sports to a global audience. The opening ceremony will be held at Milan's iconic San Siro stadium, while the closing ceremony will take place at the Arena di Verona, both of which are historical venues in Italy.

As the event approaches, a detailed schedule has been released outlining the start times for finals and key competitions every day, enabling spectators to plan their viewing events accordingly. In addition to gold medal events, the broadcasting coverage of the Olympics includes live transmissions of medal decisions and other significant matches, such as the men’s ice hockey semifinals. Key channels such as ZDF and Eurosport will air the events live, making Olympic coverage accessible to a broad audience.

This comprehensive media plan highlights the importance of widespread coverage of the Olympic Games, not only to engage sports enthusiasts but also to increase visibility for the host cities and boost tourism. With multiple platforms offering live streams and coverage of the events, the Olympics are positioned to reach an extensive viewership, further emphasizing the significance of the Winter Games in the international sports calendar.