In celebration of its 100th anniversary, Latvijas Radio encourages its audience to engage in a unique auditory challenge. Marking UNESCO's World Radio Day, this year's theme is 'artificial intelligence is a tool, not a voice,' which prompts listeners to test their ability to identify the distinct voices of radio personalities from those created by artificial intelligence. The test is both a celebration of the station's historical significance and a reflection on the growing influence of artificial intelligence in media.

The test highlights the importance of voice recognition in establishing media trust and identity, particularly in public broadcasting. Latvijas Radio aims to enhance public awareness about the advancements in AI technology and its implications for radio and media in general. By inviting the public to participate in this interactive experience, it fosters a deeper connection between audiences and the evolving landscape of digital media.

Additionally, as advances in AI continue to progress, it raises questions about authenticity in media. This initiative not only serves as a fun and engaging activity but also encourages discourse on the future of voice and identity in journalism, as well as the role of technology in shaping how audiences perceive and engage with media.