February brings not just Carnival to Brazil but also rising temperatures which lead to perspiration. For many participating in block parties or parades, ensuring their makeup lasts throughout the festivities can be a significant concern. One innovative solution on the market is the use of shielding products. These creations, made with silicone, form a film over the skin to secure makeup in place, according to professional makeup artist and communicator Vanessa Rozan.

Rozan highlights that shielding products differ from traditional primers. While primers may contain various active ingredients aimed at minimizing the appearance of fine lines and pores, shielding products focus solely on prolonging the wear of makeup without offering additional benefits. She emphasizes the effectiveness of both products, noting their distinct functions. However, she advises against using shielding products daily, suggesting they are better suited for special occasions when makeup durability is paramount.

Additionally, Rozan mentions that, aside from shielding oils, there are other cosmetic solutions available to enhance makeup longevity. As Carnival approaches, these products offer significant appeal to revelers wanting to ensure that their looks remain flawless despite the heat and exertion associated with the festivities. This trend may influence consumer behavior in the cosmetics market, particularly during high-demand periods like Carnival in Brazil.