In Araçatuba, São Paulo, a 32-year-old app taxi motorcyclist named Bruno Gonçalves Vitoriano da Silva has been reported missing after he was last seen on Wednesday morning, following his routine of dropping his daughter off at school and his mother-in-law at work. Bruno's last known contact was at 7:10 AM, after which his family has been unable to reach him, and his mobile phone has been out of signal.

Bruno had been married for 16 years and had recently transitioned from being a salesperson to working as a mototaxista after purchasing a motorcycle six months ago to work with a local mobility app. His wife expressed concern when Bruno did not pick up their daughter from school later that day, prompting her to file a police report as it was uncharacteristic for him to be out of contact for this long.

The case has garnered attention as family and friends mobilize to find Bruno, raising awareness about the risks faced by riders in urban settings. This incident underlines the challenges of safety for gig economy workers and the potential vulnerabilities they encounter, particularly in less secure areas. Authorities are investigating the case as they seek leads to locate the missing motorcyclist.