The nominees for the Tubecon Awards, celebrating social media influencers, have been announced, with the event set to take place on May 8 at Logomo in Turku.
The 2026 Tubecon Awards will gather social media influencers at an event in Turku's Logomo on May 8. Public voting for the nominees begins on February 12 and ends on March 22, 2026. Among the judges this year are well-known figures such as Susanna Laine and Roni Back, who will evaluate the nominees across various categories.
The Tubecon Awards has gained significant popularity, as highlighted by last year's voting that saw over a million votes cast, reflecting the influential role of these content creators in their audiences' lives. Jan Grehn, CEO of Suomen Tubetapahtumat Oy, emphasized the awards' importance as an industry-standard recognizing the exceptional contributions of influencers within Finland's vibrant digital landscape.
Categories for the Tubecon Awards include year-specific recognitions such as 'Influencer of the Year in Sports', 'Music', and 'Comedy', each featuring a range of nominees that showcase the diverse talent within Finland’s influencer community. The emphasis on public engagement through voting represents not only audience support but also acknowledges the growing significance of social media influencers in Finnish culture and society.
