CNN Brazil has announced that it has signed Rafael Furlanetti, who is a partner and institutional director at XP Investimentos. This partnership marks a significant step for the news channel as it broadens its coverage of financial issues and markets. Furlanetti will bring valuable insights given his extensive experience in the financial sector, and his involvement is expected to enhance the channel's reputation for financial reporting.

The new program is set to premiere on the upcoming Sunday, the 22nd, during prime-time viewing hours. This scheduling suggests that CNN Brazil is targeting a wide audience, aiming to attract not just financial professionals but also the general public interested in economic matters. With Furlanetti at the helm, viewers can anticipate in-depth discussions and analyses of financial trends and investments.

This strategic move by CNN Brazil indicates a growing emphasis on financial literacy and market awareness within its programming. By incorporating expertise from established figures in the finance industry, they are likely positioning themselves as a go-to source for timely and relevant economic news, which could prove beneficial in attracting a larger viewership and possibly expanding their advertising revenues focused on financial services.